First Impressions Initiative at the Royal Alberta Museum

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  Have you ever heard the saying: “You never get a second chance to make a first impression”? Over the past year, Museum staff members have been thinking about our visitors and what sort of impression we make. As we transition from our current location in Glenora to our new downtown location, we wanted to take this opportunity to try some new things here to see how they might work at our new site.

Old RAM Entrance

Old RAM Entrance

For a museum, a first impression is not just about how the building looks. How does the space feel and function? For example, if you can’t find the washroom you   will have a hard time focusing on anything else! Alternatively, if you feel comfortable and oriented, there’s a better chance that you will have a meaningful experience. This is why we started the First Impressions Initiative. We asked ourselves, “what information do visitors need and when do they need it?”

New RAM Entrance

New RAM Entrance

The next time you visit, you will notice some big changes! The Admissions desk has undergone a facelift and the way-finding has been redesigned to be big, colourful and intuitive. We also have a new visitor map that is small enough to fit in your pocket and simple enough that young children can use it to lead their family around the building. There’s still more to come, so we hope to see you soon!

The First Impressions Initiative is a joint project led by Nancy Schulz (Public Programs Athabasca University Intern) and Michelle Weremczuk (Exhibition Designer)

Old RAM Map

Old Ram Map

New RAM Map

New RAM Map


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