Athabasca University Wins Marketing Award

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Erin Stevenson, Manager, Marketing and Social Media accepting the award on behalf of the university.

Erin Stevenson, Manager, Marketing and Social Media accepting the award on behalf of the university.

Athabasca University is the recipient of the 2015 Marketer of the Year award, presented by the Athabasca District Chamber of Commerce.  The university attended the Business Award Gala held Thursday, October 22nd.

Vice-president, Advancement, Dr. Pamela Walsh and Erin Stevenson, Manager of Marketing and Social Media, accepted the award on behalf of the university. A video about the campaign was shown at the award ceremony.

AU was recognized for the ‘Greatness’ marketing campaign, now in its second year.

The campaign’s success has been felt across the country with recognition and demand for the TwitterAd-800x320-Lovelacehistorical figures materials including posters and postcards for university and high school classrooms. It has been well received across all the social media networks with thousands of likes and shares.

Enrolment for AU increased in October, in part due to ongoing marketing efforts to promote the flexibility and openness of the university for students across the country.

Jim Donlevy, honorary degree recipient for Athabasca University, also attended the Gala and was the events guest speaker. Mr. Donlevy spoke about the partnership with AU and the WHL and the impact its had on their players since the program began in 2009. Since 2009, WHL players have registered in over 620 courses. On average, 80 WHL players enrol in 100 courses annually.

In his speech, Mr. Donlevy noted of the program: “Just watching growth and maturity eSpeaker_James Donlevy_IMG_3927volve year by year through team sport is really something to behold. They grow in confidence, carry that through to the classroom and then into the real world. But it’s the hundreds who utilize their WHL Scholarship that is the most exciting to witness and most rewarding. And it is the availability of AU programs that has been the catalyst and the vehicle to success for so many of them.”

In addition to the WHL partnership, Mr. Donlevy spoke highly of the newly created partnership with the CFLPA, a program that offers CFL players an opportunity to access AU courses from anywhere they are playing, during the season and the off-season. New ads promoting the partnerships are currently being played on the CFL website and can be viewed on the AU YouTube page.