Going with the flow: The Art, Science & Business of Craft Beer

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Blind Enthusiasm Brewery Jason Foster Athabasca University Craft Beer Alberta Edmonton Kai Lamertz Dietmar Kennepohl

[from left to right] AU’s Drs. Jason Foster, Dietmar Kennepohl and Kai Lamertz—present an interactive panel on “The Art, Science and Business of Craft Beer” on Sept. 15, at Blind Enthusiasm Brewing in Edmonton. [photo credit: Angie Zander, Athabasca University Faculty of Business, 2017]

Athabasca University’s extensive community outreach is worthy of libation

Last month, a crowd of 65 people, including students, alumni, faculty and professional staff, hit up Blind Enthusiasm Brewing — a new watering hole in Edmonton’s southwest, for some enlightening tips on how to tell a good beer from a dud.

Athabasca University and the Faculty of Business hosted a night of nosh and networking — but still mugged up the crowd with educational tips … of the sudsy kind. The three amigos of beer—AU professors Drs. Jason Foster, Dietmar Kennepohl and Kai Lamertz—were part of an interactive panel to inform guests on The Art, Science and Business of Craft Beer. 

Blind Enthusiasm Brewery Jason Foster Athabasca University Craft Beer Alberta Edmonton Kai Lamertz Dietmar Kennepohl Blind Enthusiasm Jason Foster Athabasca University Craft Beer Alberta Edmonton Kai Lamertz Dietmar Kennepohl

Edmonton’s new watering hole Blind Enthusiasm Brewing highlights some of its liquid gold libation for AU’s alum and other community members on Sept. 15, 2017

Chris McLeod, the Faculty of Business’ director of Marketing and Communications, said he was delighted with the event, which aligned with Alberta’s exploding craft beer scene.

“It was great example of faculty, profs, students and alum coming together to celebrate the unique knowledge that exists within AU — three profs—talking about subjects near and dear to them – beer!”

Sudsy science

The evening was one of AU’s inaugural educational events targeting our alumni with the intent of highlighting and capitalizing on the phenomenal quality—and talent—of our faculty.

Dr. Kennepohl is a regular when it comes to creating buzz around beer. Last spring, he gave a similar talk at AU’s Governing Council Chambers answering those far-reaching questions like ‘Why do some bubbles in beer travel down the glass instead of up?’ and ‘Does beer really give you a beer belly?

It was great example of faculty, profs, students and alum coming together to celebrate the unique knowledge that exists within AU— three profs—talking about subjects near and dear to them – beer! ~ Chris McLeod, director of Marketing and Communications, Faculty of Business

Colleen Lathan of University Relations said until now she wasn’t much of a beer drinker but decided to go with the flow for this event. She concedes she has a new appreciation for the product, especially knowing “there’s an elegance to the tasting process,” in particular, “how science can be turned into a really fun and interesting subject area.”

“I’m not a big beer drinker—I like beer—but I hadn’t realized, until the event, that the tips for tasting beer follow the wine-tasting model; you smell it, sip it, and really taste and think about the specific flavours coming out,” said Lathan.

And, as the Irish are fond of saying: Sláinte everyone!