The Hub Michael Martin—From satellites to AI, a life on technology’s cutting edge

Michael Martin—From satellites to AI, a life on technology’s cutting edge

Michael Martin: Master of Business Administration,  2007
Based in: Toronto, Ont.

While it wasn’t intentional, Michael Martin has been on technology’s cutting edge since his first job in video in 1976. The Toronto-based executive who built Bell ExpressVu, was a behind-the-scenes tech producer on SCTV, and is now working in the office of the Chief Technology Officer at IBM Services, responsible for Internet of Things (IoT) and broadband networks.

He helps clients navigate often-bewildering new technologies like artificial intelligence (AI) and blockchain. As big of a tech guy as he is, he wouldn’t be where he is today without his Athabasca University (AU) MBA—the degree that kick-started his appreciation for lifelong learning. Martin discusses his fascinating career and how he became “addicted” to higher education.

The Hub

Were you always interested in technology?

I was. My first educational pursuit was photography. I lived in Tokyo and went to school there. When I came back, I got a job in video at a time when there was no video industry. I was working as a systems integrator at the corporate and enterprise level and would help set up all sorts of corporate videos.

I then went to Global Television where I worked as a technical producer, basically setting up television programs, like SCTV. I worked on Expo 86 and several Olympics. I also built Bell ExpressVu, Bell’s satellite TV service; I put together four 5.6-metre satellites that transmitted signals. It was pretty cool.

Michael Martin

The Hub

How do you go from that to the Internet of Things?

Bell ExpressVu was the first Internet of Things network I built. When you think about it, it was a real-time network that went out to 200 million homes. I joined IBM in 2005 after a friend said I should come there. Because I knew radio frequencies, I moved to the telecommunications division and started helping utilities do smart metering and things have progressed from there.

Michael Martin

The Hub

Sounds like you had enough work on your plate. Why get an MBA?

I was having a successful career. When I was at the company that did ExpressVu, I became a vice-president and we started acquiring all these companies. I knew the technology side very well, but I was constantly struggling to understand the business stuff. I was embarrassed by my lack of knowledge, so I decided to get that knowledge and be better equipped for success.

Michael Martin

The Hub

How did your MBA help?

I knew about half of the things I needed to know, but didn’t know the other half. The MBA backfilled that half I didn’t know much about. The most important course I took was statistics, even though I was so out of my depths taking it—it was painful—but I fell in love with it. AI, which I do a lot of work with, is built around statistics. It opened the world of AI to me. I’m more comfortable with AI today compared to some of my colleagues because I embraced it.

Michael Martin

The Hub

How did you find being back in class after so many years?

I learned how to learn. And I got addicted to learning. I’m 62 and still going to school now. Since the MBA I’ve gone to other schools to do a master’s in communications, a master’s of education, and I recently completed an Internet of Things course at MIT. I’d love to do more; there are so many great degrees out there. AU gave me that desire to learn.

Michael Martin

The Hub

What are you doing with all that knowledge today?

As much as I can. A lot of people find this new stuff, like AI and IoT, scary and challenging. Well, I’m meeting with a university to help them figure out how they’re going to better serve their students, faculty, and staff over the next 5 years. I’m working with a mining company on mine automation. I’m working on another project that involves blockchain technology. I’m still working with utilities, too, where we’re using IoT to build the next generation of smart metering. Technology is becoming so intermingled, it’s quite fascinating.

Michael Martin

The Hub

Sounds like a big change from photography.

You might think, but it’s not. A photographic lens has the same physical properties as a satellite antenna, which is also a lens, just at a different frequency. A lot of that knowledge is transferred to IoT as well. I’ve been in the same universe for 40 years. But education has helped. If there’s one thing I’ve realized it’s that in today’s society, we need to be lifelong learners.

Michael Martin

Learn more about Athabasca University’s Master of Business Administration.

Published:
  • September 1, 2019
Tagged In:
Faculty of Business, mba, MBA25,