Telling a story with your personal brand
We live in a plugged-in and tuned-out world. Having a particular skill set or talent, or selling a good product or service, no longer guarantees success.
According to Statistics Canada, 88% of Canadians over the age of 15 have a smartphone and with over 25 million social media users in Canada, we’re connected to friends, family and strangers through social media at an instant.
With so many people’s lives on social media, finding ways to stand out poses a challenge—which is why establishing and creating a personal brand is of utmost importance.
So, with all the competition, how do you stand out in our hyper-connected world and get your personal brand in front of the right audience?
The answer? By telling an authentic story.
Why tell a story with your personal brand
Individuals and companies alike struggle to be seen in a crowded marketplace. Now more than ever, it is critical for you to understand what your purpose is—your why—what drives your brand, and who your audience is. Your story is your personal brand, but your personal brand also has to tell a story.
Messaging is commonplace, and there may be countless other brands out there with similar messages to yours. People don’t buy it anymore. They want transparency, authenticity and humanity.
People remember stories more than they remember facts or information, but the story has to be genuine. If you say that you care about a cause, you need to back that up with real action.
The story your personal brand tells has to reveal your brand’s heart and soul. You have to be authentic, but you also need to know what you want your story to say about you. How do you want people to remember you? What do you want to share? Dig deep and get to know yourself well so that when you tell a story with your brand, it reveals the authentic you that is a unique individual with so much to offer.
We can’t wait to continue to explore this topic in our newest free course! Follow us on LinkedIn for more updates and opportunities to get involved in the development of The Uplift.
