
Unlock the secrets of bitcoin with new free course
Introducing Bitcoin Academy, a partnership with Bitcoin Well and PowerED™ by Athabasca University
There’s a lot of hype about cryptocurrencies these days, but if you can’t tell the difference between bitcoin, blockchain, or fiat currencies, you could be missing an emerging opportunity to gain financial freedom.
Fortunately, help is available—and for free.
Bitcoin Academy is a new course created by Edmonton-based bitcoin broker Bitcoin Well in partnership with PowerED™ by Athabasca University and creative agency Sticks & Stones.
“Bitcoin Academy was created to be a fun and approachable educational curriculum, offering fact-based insights from industry experts all in one place,” said Adam O’Brien, CEO and founder of Bitcoin Well.
When he first started investing in bitcoin, O’Brien said he was “scammed more than once” and resorted to learning through YouTube videos, blogs, books and online forums. That’s why education is the number-one barrier for new bitcoin users, he said, citing a recent poll by Ipsos. Bitcoin Academy will help change that.
“We don’t typically think of money as technology, but it is,” said O’Brien. “This curriculum will teach you how bitcoin is the next step in the monetary evolution.”

Partnering with PowerED™ by Athabasca University
Bitcoin Well partnered with PowerED™ by Athabasca University and Sticks & Stones to deliver the course online.
“It has been exciting partnering with both Bitcoin Well and Sticks & Stones to create activities and interactions that can demystify bitcoin to make the concepts of cryptocurrency more relatable,” said Ian Stephenson, business development officer with PowerED™. “This is a program that is engaging, approachable, and informative. It’s really going to resonate with people.”
Sticks & Stones was engaged to deliver creative elements that support course content, which includes interactive written content, podcasts with industry experts, videos, images, case studies and infographics.
The course covers a range of topics such as bitcoin myths, bitcoin in pop culture, influencers, fraud, compliance, regulations, and the environment.
“There’s a wealth of knowledge in this course and through this partnership we think we’ve made it equally engaging as it is informative,” said Matthew Gresiuk, Sticks & Stones’ principal account director.