The Hub Designing sustainable businesses and cities through research
Research with Reach

Designing sustainable businesses and cities through research

Companies can’t just look at profit; sustainable design brings future rewards, say Athabasca University researchers

Sustainability is about finding ways to meet our needs for today and for the future.

In the business world, it means ensuring companies look beyond profit and consider their role and obligations to the communities in which they operate and serve.

It’s also about designing communities and gathering spaces that meet the needs of today and tomorrow.

As part of a new video series, Research with Reach, we share how Athabasca University (AU) researchers are advancing knowledge and developing solutions to help build sustainable communities, and with it, transform lives.

Building sustainable businesses

Dr. Eduardo Ponce-Ordonez
Assistant Professor
Strategic Management and Ethical Decision-making

Dr. Eduardo Ponce-Ordonez’s research focuses on helping businesses and organizations understand the role they play in the sustainability of society. By studying their performance and the way they address, or don’t address,  environmental, social, and economic challenges, he can help them contribute to sustainable communities.

“There is a lot of research that shows a positive correlation between investing in the community on corporate social responsibility issues, or sustainability approaches, and financial performance,” Ponce-Ordonez says. “In the long term, for a company to be sustainable and to survive, they need to take care of all these other stakeholders, and can’t just focus on making money. That’s the way it has to be done.”


RELATED: Why corporate governance and social responsibility matter


“There is a lot of research that shows a positive correlation between investing in the community on corporate social responsibility issues, or sustainability approaches, and financial performance.”

– Dr. Eduardo Ponce-Ordonez, assistant professor of strategic management and ethical decision-making
wind turbine overlooking mining operation

Designing sustainable communities

Dr. Henry Tsang
Assistant Professor
Registered Architect

Award-winning architect Dr. Henry Tsang has been researching how architecture can influence sustainability, health, culture and equity. Sustainability can mean environmental components of design, such as energy-efficient buildings that can reduce our carbon footprint. But sustainable design is also about resilience, Tsang says.

“We know that climate change is already happening. And the frequency of natural disasters is occurring much more than than in the past. So how do we design buildings to also be prepared for the consequences of climate change?”


RELATED: AU architecture prof designs for underserved communities


“We know that climate change is already happening. And the frequency of natural disasters is occurring much more than than in the past. So how do we design buildings to also be prepared for the consequences of climate change?”

– Dr. Henry Tsang, assistant professor of architecture
University of Indonesia Health Campus aerial view
University of Indonesia Health Campus. Design by Dr. Henry Tsang.

Banner image: Calgary Japanese Cultural Centre. Design by Dr. Henry Tsang.

Read more stories in our Research with Reach series or watch the videos.

Published:
  • May 25, 2022